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Our in-house client, an organization centered around the advancement and advocacy of a specific financial asset, is looking for a Head of PR & Communications for the Americas to develop, lead and execute intergrated communications plans for the region.
You will be tasked with building brand awareness and positioning the organization as a leader, driving understanding of its value to investors, and educating the industry on the need for market reform.
Head of PR & Communications for the Americas Responsibilities:
- Work closely with the Head of EMEA Communications and internal stakeholders to create and execute PR and communications plans that support global initiatives with a North American market focus.
- Drive engagement with key stakeholders, media and investors via integrated communications centered in the North American market while also aligned with global plans.
- Work collaboratively with the UK-based global marketing team to ensure global campaigns resonate with the North American audience.
- Identify media opportunities to engage with the organization's proprietary content that reach target audiences.
- Draft and edit media materials, including press releases, briefing documents, Q&A's, etc.
- Partner with the research and marketing team to develop integrated campaigns to launch the organization's research and initiatives via key messages through earned, owned, and shared channels.
- Work with the ESG Team to amplify their projects and build brand credibility and trust via creative storytelling and campaign ideation.
- Drive executive visibility by identifying opportunities for CEO profiles and leading executive communications.
- Work with the external PR agency to manage the US press office and position the organization and its US spokespeople as leaders in their industry in Tier 1 media outlets.
- Build, maintain and strengthen media relationships with Tier 1 outlets, specifically within the investment and business space.
- Execute a proactive engagement program for US leadership by utilizing research, market knowledge, and insights to position the organization as a thought leader while being prepared to develop messaging in response to breaking news and emerging market trends.
Head of PR & Communications for the Americas Requirements:
- 12 - 15 years of public relations and corporate communications experience in the financial services industry at a strategic firm and/or in-house. Specific capital and financial markets experience is preferred.
- Bachelors' degree required.
- Must have experience developing communications and PR strategies for financial services audiences (i.e. capital markets, asset managers, private wealth managers, investors, and more).
- Strong media contacts, specifically within the financial services and business sectors at top tier outlets and trades.
- Solid understanding of financial markets, industry trends and ability to leverage these insights.
- Extensive experience utilizing data and analytics to demonstrate PR campaign impact and results.
- Comfortable working with a small global team and thus wearing multiple hats (i.e. support marketing, amplify content via social media channels, draft content, etc).
- Experience and confident working with senior spokespeople and C-suite leadership.
- Strong written and verbal communications skills with a knack for storytelling.
- MUST be based in New York.
*Please note this is a HYBRID role and employees must come into the Manhattan office 3 days a week. Relocation will not be provided nor will travel expenses be reimbursed.
Total Compensation Range: $250,000 - $300,000 (based on experience and qualifications)