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Creativity is central to all elements of successful communications and marketing, providing the point of differentiation, impact, the spark that can ignite a brand, cause or call to action.
If data is the nucleus of science in communications, creativity is most certainly the artform. Today, more than ever, creatives play a critical role in interpreting data, insights and resulting strategies into meaningful and impactful delivery.
Art, by definition, is not binary, brilliant creative talent can therefore be harder to quantify. The ability to identify talent relies on extensive networks and in-depth understanding of the responsibilities and understanding of the impact of digital transformation and technology and data, on creative roles.
Job titles and specialisms that Capstone Hill Search supports include:
- Creative Director
- Art Director
- Graphic Design
- Presentation Design
- Production